Extensions and souvenirs | Seth's Blog

When a brand name is profitable, there’s usually a desire to prolong it.

Disneyland was an extension of Disney movies. It mirrored some of the magic of the motion pictures, but made a little something new and useful as properly. Disneyland experienced some of the Disney essence and then developed a thing additive and new.

Apple did the same matter with the Iphone in extending the model of the Mac.

On the other hand, the new Leica watch is simply a souvenir. It’s not a greater observe. It’s not far more of a Leica than any of a dozen other overpriced watches could be witnessed to be. It’s only there to remind you that you liked the initial. It’s a souvenir of a experience, not the creator.

Very little completely wrong with a souvenir. I’m certain Leica will make a income from their view with very little destruction to the promise that the model itself tends to make. But make as well many souvenirs and you develop into a hollow shell, wasting the probability to make the modify you search for.

The crappy t-shirt you bought at your preferred musician’s concert is a souvenir, but they should not rely on that as their legacy or the motor of their progress.

All day, specific creators have to make selections about what they are heading to do future. From time to time we can build an extension. And from time to time, we come to a decision to make a souvenir rather.

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