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Online vs. Direct Mail: How to Combine the Two for Effective Real Estate Marketing

The 16 Best Marketing Channels for Real Estate Agents | VanEd

The real estate market is booming, and with interest rates at incredible lows, now is the time to invest in your future and make some money. Although you can use direct mail marketing to reach potential clients in your area, it might be worth looking into online advertising. That’s where many potential buyers are spending their time nowadays. 

This article will discuss online and direct mail marketing for real estate to find out which one might be right for you.

What Is Direct Mail?

Direct mail is a term used to describe any direct marketing sent through your postal service. It can be an advertisement or a letter from you. However, when real estate professionals use direct mail, they usually refer to postcards. These are printed on thin paper and can include a photo on one side while providing minimal information. 

Postcards typically measure around four by six inches and can fit in a standard #10 envelope (postage costs extra).

What Is Online Marketing

Online marketing uses digital channels, such as search engines, social media, and websites to promote your business and its products or services. It can include email campaigns, pay-per-click advertising (PPC), display ads, and affiliate marketing programs.

Tips For Marketing Online

As an entrepreneur, you’ve got plenty on your plate and too much on your mind. That’s why you need a marketing campaign that works hard for you. Here are tips for effective real estate marketing via direct mail and digital channels such as social media and email marketing.

1. Use email marketing to help your direct mail campaign reach a wider audience and vice versa. 

2. Keep it simple by using digital and physical marketing materials that complement each other well. 

3. Be sure to include contact information (such as email addresses) on your marketing materials so interested parties can easily reach out when they’re ready to buy or learn more about what you offer. Remember, it’s not enough to advertise. You need to provide a way for people to get in touch with you.

4. Make it easy for potential customers to find and share your marketing materials. Include share buttons that make it easy to post links on their social media accounts and blogs. Also, include a call-to-action at the end of each piece that encourages recipients to follow up with you via phone or email.

The Bottom Line

Ultimately, both types of marketing serve a purpose and can be used in conjunction. Direct mail and online advertising complement each other’s weaknesses and strengths. Some real estate agents opt for only one or two forms of marketing; others add an email signature or social media connections alongside their direct mail campaigns. 

The best way to decide which combination is right for you is to evaluate your goals and budget. If you want more leads from your current customers, try combining these techniques. If you want new clients from outside your area, focus on online advertising instead.